Tata Sierra.ev debuts AirConsole in-car gaming platform in India with exclusive first launch

N-Dream, the company behind the world’s leading in-car gaming platform, AirConsole, has officially made its debut in India. The platform arrives exclusively* with the Tata Sierra.ev, one of the most anticipated launches from Tata Motors Passenger Vehicles Ltd (TMPV), India’s leading provider of zero-emission personal mobility solutions.

The partnership marks an important milestone in the evolution of connected mobility, bringing native in-car gaming to Indian customers for the very first time.

Available as a premium feature within TMPV’s connected services pack, AirConsole is integrated into the Arcade App on the Tata Sierra.ev’s triple-screen cockpit. Unlike conventional casting-based solutions, the platform is built directly into the vehicle, making full use of its displays, audio system and spatial cabin architecture to deliver an immersive multiplayer gaming experience that extends well beyond what smartphones or tablets can offer on their own.

Speaking on the India debut, Anthony Cliquot, CEO, N-Dream / AirConsole, said “India is one of the fastest-growing automotive markets in the world. Experiencing the Sierra.ev’s launch event in Mumbai where AirConsole was so prominently featured, made our team proud. To see our gaming platform in the vehicle alongside other premium offerings, was a clear testament of how entertainment and passenger experiences are becoming paramount for consumer choice. TMPV is moving at a pace that few in this market can match right now, and this partnership with AirConsole will enable gaming to be part of that momentum.”

The integration also underscores Tata Passenger Electric Mobility’s continued focus on elevating the ownership experience through connected technologies.

“The Sierra has always been an icon, and with the Sierra.ev, we have elevated that legacy for an electric era. Bringing AirConsole’s in-car gaming experience to the Sierra.ev redefines what connected, immersive technology can add to the ownership experience. As the first vehicle in India to offer this capability, we are delighted to partner with AirConsole to deliver an entirely new dimension of entertainment and engagement for our customers.” – Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd.

Highlighting the broader strategic significance of the collaboration, Pushpahas Joshi, EVP at KPIT Technologies & Board Member at N-Dream, said “KPIT is very excited to bring AirConsole to India. This is going to be the first among several launches that will enhance consumer experience in the Cockpit of the future. AirConsole is a category creating product loved by more than 4 million car owners worldwide. As part of its strategy towards futuristic Products & Solutions, AirConsole became part of KPIT family in November 2023. Since then, KPIT has enabled AirConsole to expand outside Europe -into Asia and USA. I am very sure, that, owners of Tata cars & their families will enjoy the cool In-car gaming experience with AirConsole”

Designed for effortless accessibility, AirConsole enables passengers to begin playing within seconds. Users simply scan a QR code displayed on the vehicle’s screen, instantly transforming their smartphones into game controllers.

The system requires no additional hardware, no complex setup process and no touchscreen interaction. Its intuitive interface has been developed to ensure that passengers of every age group—from grandparents to parents and children—can join multiplayer sessions with virtually no learning curve.

At launch, AirConsole brings approximately 15 games spanning multiple casual gaming genres, including trivia, party games and action titles.

Leading the line-up is Kaun Banega Crorepati, the Indian adaptation of the globally renowned Who Wants To Be A Millionaire gameshow. Distributed by Sony Pictures Television, the format has been broadcast across more than 130 territories worldwide.

For decades, Kaun Banega Crorepati has been a household favourite in India through Sony Entertainment Television and Sony LIV, bringing families together in front of the television. With AirConsole’s arrival, that familiar experience now transitions into the vehicle, where smartphones serve as buzzers while the Tata Sierra.ev’s displays become the game stage.

AirConsole will remain exclusively available on the Tata Sierra.ev for the first four months, beginning July 1, 2026.

The exclusive rollout positions the Sierra.ev as India’s first vehicle to offer a native in-car gaming platform, signalling the growing convergence of software, connectivity and digital experiences in the country’s rapidly evolving automotive landscape.

*AirConsole will be available exclusively on the Sierra.ev for the first four months starting July 1st, 2026.