MINI India appoints Deutsche Motoren as second dealer partner in Delhi NCR

MINI India is expanding its footprint in Delhi NCR with the appointment of Deutsche Motoren as its second dealer partner in the region. Located in Noida, the new showroom brings BMW and MINI together under one roof, reinforcing the brand’s retail presence in a market where premium mobility, individuality and design-led experiences continue to hold strong appeal.

The new facility is positioned as a contemporary MINI brand space, allowing customers to experience the marque’s iconic design, urban personality and premium retail environment in an engaging setting. The development also marks a further step in strengthening MINI’s customer reach across Delhi NCR.

Hardeep Singh Brar, President and CEO, BMW Group India said, “MINI has always stood for much more than mobility. It is a brand with an unmistakable attitude, iconic design and a spirited driving experience that continues to inspire a passionate community in India. Delhi NCR is an important market for MINI, shaped by customers who value individuality, progressive style and premium experiences. The appointment of Deutsche Motoren as our second MINI dealer partner in Delhi NCR is a strategic step in widening the brand’s reach and deepening customer engagement in this high-potential region. As a longstanding partner of BMW Group India, Deutsche Motoren brings strong market understanding and trusted customer relationships. With BMW and MINI now together under one roof in Noida, we are creating a stronger brand destination that will bring the world of MINI closer to more customers and fans.”

The Noida showroom is located at H Block, Sector 63, Noida, Uttar Pradesh 201309. Designed as a contemporary retail destination, the facility provides customers with an opportunity to explore MINI’s design language, craftsmanship and distinctive driving personality at close quarters.

The showroom will display two MINI vehicles, giving visitors the opportunity to experience the brand’s progressive design, craftsmanship and unmistakable driving character up close. Digital tools, alongside personalised product consultation, will allow customers to explore the MINI range through an intuitive and engaging retail experience.

Adding to the lifestyle-led character of the facility, a dedicated accessories zone will showcase the latest range of MINI merchandise and accessories. The space reflects MINI’s broader lifestyle appeal while giving customers an opportunity to engage with the brand beyond its vehicles.

Mr. Yadur Kapur, Dealer Principal, Deutsche Motoren said, “MINI is a brand that instantly connects with people through its personality, design and unmistakable sense of fun. We are delighted to bring this vibrant world of MINI to customers in Delhi NCR through the new showroom in Noida. With BMW and MINI under one roof, customers can experience BMW Group’s premium retail standards while discovering a brand that celebrates individuality and self-expression. The showroom has been designed as a welcoming and engaging space where customers can explore MINI, connect with its lifestyle and become part of a growing community of MINI enthusiasts in India.”

Beyond the retail experience, the showroom will uphold BMW Group’s high-quality standards across sales, service and business systems. This is intended to ensure a seamless pre- and post-sales ownership experience for customers, bringing BMW Group’s premium retail standards together with MINI’s distinctive brand identity.

With Deutsche Motoren joining MINI’s dealer network as its second partner in Delhi NCR, the brand is widening its reach in a strategically important premium automobile market. The new Noida facility consequently brings together MINI’s design-led, lifestyle-oriented proposition and BMW Group’s premium retail framework in a single destination.