Ford strengthens value proposition of Figo, Freestyle, Aspire; introduces 2020 BS-VI compliant range

After taking the industry by surprise with nearly unchanged prices for the 2020 Ford EcoSport, Ford today strengthened the value proposition of its products with the introduction of 2020 Figo, Freestyle & Aspire at attractive price points. Fully-equipped with Bharat Stage VI emission norms, the 2020 lineup delivers on Ford’s promise to ensure the power of choice to customers by continuing both petrol and diesel engines across all variants and models. The 2020 Ford Figo is available at a starting price of INR 539,000 while India’s first compact utility vehicle 2020 Ford Freestyle has been introduced at INR 589,000 for the base variant. The 2020 Ford Aspire will now be sold at a price tag starting from INR 599,000 with the top Titanium+ variant revised to INR 744,000 from INR 782,400 for petrol and INR 834,000 from INR 862,400 for diesel. The Ford Aspire lineup also includes a diesel entry variant especially created for fleet owners, priced at INR 707,000. The 2020 Ford Freestyle Titanium+ will also see a revision in prices to INR 729,000 from INR 756,400 for petrol and INR 819,000 from INR 836,900 for diesel. "We have been working relentlessly to make our products surprisingly affordable – both at the point of sale and service,"