Hyundai Motor unveils Concept EV – Prophecy

Hyundai Motor Company unveiled its new concept EV, “Prophecy”, expressing the company’s latest design language. The visionary concept clearly expresses Hyundai’s latest design philosophy, Sensuous Sportiness,expanding on theera-defining example set by last year’s “45”concept EV that stripped away complexity in favour of clean lines and minimalistic structures. “Prophecy” follows suit with an iconic silhouette of perfect proportions that have been inspired by an aerodynamic design. Leveraging the extended wheelbase and shorter overhang, Hyundai’s designers have achieved the Ultimate Automotive Form, thanks to a new EV architecture defined by pristine surfaces and pure volume in combination with aesthetic harmony and functionality. “We have brought to life yet another icon that establishes a new standard for the EV segment as well as pushing Hyundai’s design vision to even broader horizons,” said Sang Yup Lee, Head of Hyundai Global Design Center.“A part of that expansion is what we call Optimistic Futurism, a design concept embodied by ‘Prophecy’. With Optimistic Futurism, our aim is to forge an emotional connection between humans and automobiles.”