Maxxis Tyres partners with Yamaha for a strategic retail partnership

Maxxis India, today announced another significant milestone by collaborating with Yamaha in one of its kind retail partnership. As per the association, co-branded Maxxis tyres will now be available for sale at Yamaha and Maxxis dealerships. Commenting on the development , Mr. Bing-Lin Wu, Marketing Head, Maxxis India, said, “The year 2020 marks the fifth year of Maxxis operations in India. Maxxis Tyres had a great start this year as we begin our association with Yamaha. To further provide impetus to Maxxis vision, we are advancing our retail partnerships with biggest two-wheeler companies in India. This partnership demonstrates our strength and the ability to offer high quality products for the country’s leading two-wheeler brand and will allow us to reach out to several customers through Yamaha’s robust network across the country. Our aim is to create a strong brand preference for Maxxis in India and showcase Maxxis range of innovative and technologically superior products to the customers.” As per the development, Co-branded tyres of specification Fr: 90/90-12 M6307 and Rr: 110/90-10 M6220 will come fitted in 125 cc, BSVI compliant scooter range of Yamaha Ray ZR and Fascino and BSVI compliant scooter range of Yamaha Ray ZR Street Rally 125FI will come with tyres specification Fr: 90/90-12 M6309 and Rr: 110/90-10