Ford dealerships redefine sales & service experience with ‘Dial-A-Ford’ as business re-opens

Going beyond the basics of ensuring a safe and sanitized environment for customers, Ford India is going to prioritize convenience as its dealerships resume operations, in accordance to local guidelines. 'Dial-A-Ford' is what a customer would need to do to bring a Ford dealership to their doorstep. The new approach incorporates enhanced engagement processes & policies related to both sales and service and will be centrally controlled via the helpline 1800-419-3000.  'Dial-A-Ford' will allow customers to connect with a Ford team and undertake booking, test drive or even doorstep delivery of the new vehicle. For existing customers, Dial-A-Ford will organize pick-up and drop service along with online consultations using technology. Regular updates about vehicle servicing as well as digital payment are also part of the new roadmap. Customers will be able to experience all this at the convenience of their home, preferred location. The new approach puts special emphasis on industry best practices related to the sanitization of Ford facilities as well as strict guidelines for people & vehicle at dealerships. All vehicles in the sales, as well as the service process, will be thoroughly disinfected at the time of delivery, pick-up or drop. Enhanced hygiene practices implemented at all Ford