KIA Motors India introduces ‘Kia Care’- a Healthy Drive campaign to ensure advanced hygiene levels in vehicle servicing

Kia Motors India, a wholly owned subsidiary of Kia Motors Corporation, today announced its hygiene-focused healthy drive campaign called ‘Kia Care” to ensure high standards of safety in vehicle servicing. The campaign is an industry first initiative where cars will be given sanitisation free of cost on first come, first serve basis. This programme comes on stream across Kia Motors India’s network of 192 service touch points in 160 cities in India. The ‘Kia Care’ campaign has been specifically designed by Kia Motors India to regulate hygiene checks across three major levels: Vehicle Safety, Network Safety and Customer Safety. Commenting on the new measures that have been introduced, Mr. Tae Jin Park, Executive Director and Chief Sales Officer, Kia Motors India said, “As a global leader in customer satisfaction initiatives, Kia Motors endeavours to offer the best in after-sales service. Our new ‘Kia Care’ campaign, which comes under the ‘Kia Promise to Care’ assurance, incorporates new hygiene checks and measures to ensure the health of our customers is not compromised. Given the effect of the COVID-19 pandemic, we have implemented this programme to cover not just vehicle hygiene, but that of our service centres and staff as well. The campaign allows us