Royal Enfield announces local assembly unit in Argentina

Royal Enfield, global leader in the mid-size motorcycle segment (250cc – 750cc), today announced that it will commence local assembly of motorcycles in Argentina in partnership  with  Grupo  Simpa,  Royal  Enfield’s  local  distributor  in  the  country  since  2018.  This  is  a significant   announcement,   as   this  will  be  the  first  time  in  Royal  Enfield’s  modern  history  that motorcycles will be assembled and produced outside the company’s manufacturing facilities inChennai, India. The event for the local assembly announcement was graced by Alberto Fernández, President of Argentina. Argentina is among the biggest mid-size motorcycle markets in Latin America. Royal Enfield set up retail operations in Argentina in March 2018, with its first store in Vicente Lopez, Buenos Aires. Since then the company has expanded its retail network in the market and now has 5 exclusive stores in Argentina. Overall, Royal Enfield has 31 exclusive stores and 40 other retail touchpoints in all of Latin American countries. The local assembly unit in Argentina will be based at Grupo Simpa’s facility located in Campana, Buenos Aires. To begin with, the plant will locally assemble three motorcycle models – the Royal Enfield Himalayan, the Interceptor 650 and the Continental GT 650 – starting this month. Speaking about the announcement, Mr. Vinod K Dasari, CEO, Royal Enfield, said, “Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets. Over the last couple of years, we have grown our international presence significantly and now have wide retail