Honda roars into mid-size motorcycle segment with global unveiling of Highness – CB350

Making a grand entry in the mid-size 350-500cc motorcycle segment, Honda Motorcycle & Scooter India Pvt. Ltd. today announced its global unveiling of the brand new H’ness – CB350. Built with 9 new patent applications, H’ness – CB350 is the 3rd BSVI model in the Honda’s BigWing portfolio – its exclusive Premium Bike vertical. Also marking their Digital presence on this global unveiling of H’ness – CB350 were Mr. Noriaki Abe (Managing Officer, Honda Motor Co., Ltd. & Chief Officer, Motorcycle Operations, Honda Motor Co., Ltd.) and Mr. Masayuki Igarashi (Operating Officer, Honda Motor Co., Ltd., Chief Officer, Regional Operations (Asia & Oceania), Honda Motor Co., Ltd. President and CEO, Asian Honda Motor Co., Ltd) from Japan. Speaking on this occasion, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Globally, CB series of motorcycles symbolize Honda's history of challenges. For more than 60 years, Honda has consistently given the prefix "CB" to models representing on-road sports. Also, the riders have always been the focus in the evolution of the CB. It was once again the Indian riders who motivated the development of H’ness – CB350. To this end, the latest technologies are generously reflected in its 9 new patent applications. Today, we are proud to usher in a new