Triumph Motorcycles launches new, improved customization feature for its buyers

Iconic British premium motorcycle brand Triumph Motorcycles India has launched a new, improved customization feature on its website www.triumphmotorcycles.in. The new feature will allow Triumph buyers to customize their motorcycles will a host of accessories available.  Triumph India has 16 motorcycles in its portfolio ranging from Modern Classics to Adventure motorcycles, including the iconic Rocket 3R and the recently launched Rocket 3GT. All motorcycles offered by Triumph in India have a multitude of accessories that allow riders to customize a bike to suit their needs and taste. Speaking on the occasion, Mr Shoeb Farooq, Business Head Triumph Motorcycles India, said “Riders like their motorcycles to be a reflection of their personality, making their machines stand apart personifying them. The new online customization is our approach towards a phygital business strategy- with technology available at the swipe of a finger, the Triumph online customization will enable buyers to customize their motorcycle even from their mobile devices giving them a visual of how the machine will look with the chosen accessories. The wide variety of accessory categories can overwhelm when choosing in-shop, however digitally, it enables riders to try various combinations to know exactly how the motorcycle will look once the customization is