Lexus unveils its Guest Experience Centre in Hyderabad

Lexus India announced the launch of its new Guest Experience Centre (GEC) in Hyderabad, making this the fourth Lexus landmark in India. Post its successful launches in New Delhi, Mumbai and Bengaluru, Lexus is all set to further strengthen its footprint in the Southern market.  Situated in the luxe greenery of Jubilee Hills, Hyderabad and spanning over 7,000 Sq. ft., the Guest Experience Centre is a space where design and technology coalesces with sustainability and luxury. Lexus Hyderabad combines the Japanese philosophy of Omotenashi with the Indian spirit of “Athithi Devo Bhava” which takes guests on a journey of the senses. The exterior of the GEC is inspired by the flowing lines of Lexus’ signature spindle grill and the ‘L’ finesse design language is subtly incorporated into different aspects of the architecture. The interior is an expression of modern, conscious luxury with sophisticated wooden interiors and hints of lush greenery setting the tone of the space. As you enter, you hear the sounds of nature complemented with the scent of local flowers. Discerning guests can relax and indulge in the Lexus experience at the lifestyle café lounge. The Guest Experience Centre is intended to make guests feel the comfort and luxury of