All-new Tata Safari is the Official Partner for VIVO IPL 2021

Continuing its association for the fourth consecutive year with the Board of Control for Cricket in India (BCCI), Tata Motors, India’s leading automotive brand, today announced that its iconic flagship SUV, the all-new Tata Safari will be the Official Partner for VIVO Indian Premier League (IPL) 2021. As the tournament returns to India this year, the Company is looking forward to leveraging this prestigious platform to showcase and drive engagement for its recently launched iconic brand – new Tata Safari. The tournament will begin on April 9th in Chennai and will be played across 6 major cities including Delhi, Mumbai, Bangalore, Kolkata, followed by the finals being played in Ahmedabad. Commenting on this association, Mr. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, said, “This year’s IPL is a special one for us as the tournament has made its way back to its Indian venues after a difficult year. The excitement of the 2021 tournament will be a notch higher as cricket lovers in India look forward to welcoming the illustrious league back to their home stadiums. We are thrilled to be contributing to this excitement with the renewal of our fruitful association with BCCI, for the fourth consecutive year. The