TVS Motor Company signals next phase of Norton revitalisation; Appoints new leadership team to take the famous marque forward

TVS Motor Company (TVS), owner of The Norton Motorcycle Co Ltd (Norton), is announcing the appointment of Dr Robert Hentschel as Chief Executive Officer (CEO) and Vittorio Urciuoli as Chief Technical Officer (CTO) of the historic Solihull- based motorcycle brand. The announcement forms the next key phase of the historic marque’s transformation, as it builds on its newly re-established foundations and prepares for the revitalisation of the brand for the future. Hentschel and Urciuoli will take up their new positions as John Russell steps down from his role as Interim CEO. Dr Robert Hentschel joins Norton from Valmet Automotive Holding GmbH & Co KG, where he has served as Managing Director since 2017. Before that, he headed Ricardo Deutschland and Hentschel System and was also Director of Lotus Engineering. Vittorio Urciuoli’s former key roles within the global automotive industry include Director of URVI LTD, Head of Powertrain at Lotus Cars and Project Leader at Ferrari and Aprilia Racing. Sudarshan Venu, Joint Managing Director of TVS Motors, said: “TVS has created a plan for Norton to transform into the future. The brand will retain its core values which will be interpreted in a modern way for the customers of today and tomorrow. As