Mahindra launches new Bolero Neo at starting price of INR 8.48 lakh

Mahindra & Mahindra Ltd., one of the leading automobile companies in India and the world’s largest tractor company by volume, today launched the newest member in its iconic Bolero SUV portfolio – the new ‘Bolero Neo’. Available at all Mahindra dealerships across India from today, the new Bolero Neo is launched at an introductory price of ₹ 8.48 Lakh (Ex-Showroom Price, All India) for the N4 variant. With the launch of Bolero Neo, the Bolero SUV portfolio would now have the existing Bolero for the loyalist and the new Bolero Neo for the evolving customer who is looking for an SUV that is tough, authentic, go-anywhere capability yet modern and trendy. Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd., said, “The Bolero brand has witnessed strong loyalty and ruled Indian roads for over two decades now. With this product we have combined the customers’ affinity towards brand Bolero with their modern outlook, persona and aspirations. The design, performance and engineering enhancements in the new Bolero Neo blend well with the authentic Bolero DNA, making it suitable for the bold and fearless Young Bharat. The addition of Bolero Neo to the Bolero SUV brand portfolio will help us retain Bolero amongst the top 10 selling SUV’s in the country.” Packed