Tata Motors inaugurates 70 new sales outlets in emerging markets across Southern India in a single day

Corresponding to its retail acceleration strategy, Tata Motors, India’s leading automobile company, today inaugurated 70 new sales outlets across Southern India in a single day. Spread across 53 cities, these outlets have been strategically mapped to key emerging markets of the Southern region. These modern showrooms will be home to the company’s ‘New Forever’ range of passenger vehicles, including its electric vehicles portfolio.  With the addition of these new showrooms in a rapidly growing market, Tata Motors’ network in Southern India (Karnataka, Tamil Nadu, Pondicherry, Telangana, Andhra Pradesh & Kerala) will be 272 and the retail footprint in India will grow to 980. 32 new dealership chains have opened in Bangalore (7), Chennai (5), Hyderabad (4), and in Kochi (4). Further, this widespread expansion also includes the launch of 38 outlets in upcountry markets of the South India.  Inaugurating the new dealerships, Mr. Rajan Amba, Vice-President, Sales, Marketing & Customer Care, Passenger Vehicles Business Unit, Tata Motors stated, “The Southern India contributes to 28% of the total Industry volumes and hence it is very critical for us to be strategically present in the emerging markets. With a 12.1% market share in Southern India, we are committed to our customers and want to make our New Forever range