Nissan India launches innovative Virtual Sales Advisor for Nissan Magnite customers

Nissan India announces the launch of first-in-industry innovative Virtual Sales Advisor for Nissan Magnite customers as part of its digital platformShop@home, in partnership with Eccentric Engine, to enhance customers’ car buying experience. Virtual Sales Advisor equips Nissan customers with real-time personalized product expert interaction that provides information about the vehicle, answer product and ownership related queries, variant suggestions, financing and exchange value options, virtual test drives as well as book the car online. The platform provides a complete end-to-end informational and transactional assistance in the customer journey to help the customer make a considered buying decision. “Pandemic challenged the traditional way of customer engagement. Nissan innovated with Virtual Showroom and Virtual Test Drive during the launch of game changer Nissan Magnite. Virtual Sales Advisor is the way forward towards transparent, flexible and convenient buying experience with an expert online advisor for enriching the journey of owning a vehicle.” said Rakesh Srivastava, Managing Director, Nissan Motor India. Nissan Magnite since launch has garnered more than 3 lakh enquiries and 60,000 bookings. 25% of these bookings are contributed by Nissan Shop@Home, reconfirming the changing customer expectations towards preference for digital medium in the car buying journey. From launching the Virtual Showroom even before the launch