Kia’s acclaimed design philosophy inspires iconic art sculptures

Kia Corporation’s revered new design philosophy – ‘Opposites United’ – has helped to shape and craft a series of thought-provoking art sculptures displayed at this year’s Gwangju Design Biennale in Korea. Launched earlier this year, the daring and bold ‘Opposites United’ philosophy has been highly praised by design critics around the world, with the language taking inspiration from the contrasts found in nature and humanity.  At the center of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes. ‘Opposites United’ is based on five key design principles: ‘Bold for Nature’, ‘Joy for Reason’, ‘Power to Progress’, ‘Technology for Life’, and ‘Tension for Serenity’. ‘Bold for Nature’ is based on the interaction between humans and the organic environment, combining the energy of beauty with the changes accumulated from nature. 'Joy for Reason' fuses emotion and reason, turning the curiosity of novelty and imagination into reality, while 'Power to Progress' aims to introduce innovative new designs through experimentation and creativity. ‘Technology for Life’ embraces new technologies and innovations to promote positive interactions between humans and machines. Finally, ‘Tension for Serenity’ evokes the tension between opposing forces and