MG Motor India launches MG eXpert, an Industry-First futuristic car exploration platform

MG Motor India today announced the launch of MG eXpert, an industry-first product exploration experience. MG eXpert brings a full gamut of flexible and convenient interactions that will provide customers a holistic purchase experience across multiple touchpoints from the comfort of their home, using human intervention & AR technology. MG eXpert heralds the beginning of a new phase of technology by MG Motor India using Eccentric Engines’ Experience Manager tool. This tool brings together the best audio and visual content to deliver a seamless product exploration, bridging the gap between virtual and face-to-face interaction. Speaking on the launch of MG eXpert, Gaurav Gupta, Chief Commercial Officer – MG Motor India, said, “We are delighted to launch MG eXpert, a human-driven, voice-enabled AI-backed platform. As an Auto-Tech brand, MG has introduced several industry ‘firsts’ in the Indian automotive space. With a tech-backed seamless customer experience at the core of our brand philosophy, MG eXpert works as a one-stop simple & convenient solution to multiple queries from product feature to ownership. We look forward to offering a refined, informative, interactive, and technologically advanced product exploration experience to our customers from the comfort of their home.” With the ‘Live Streaming’ AR on-vehicle, customers can also see