Kia secures multiple wins at prestigious iF Design Awards 2022

Kia has secured multiple high-profile accolades at the prestigious iF Design Awards 2022, signaling the strength of the brand’s Opposites United product design ethos, as well as its innovative approach to engaging with current and prospective electric vehicle (EV) customers. The EV6 all-electric crossover played a central role in all four of Kia’s iF Design Award wins. As well as securing the ‘Automobiles/Vehicles’ design award, the EV6 was in the spotlight for three other category honors: ‘Shops/Showrooms’ (for the EV6 Unplugged Ground brand space), ‘Product Interface’ (for the EV6’s Infotainment System) and‘Textile/Wall/Floor’ (for the GEONIC three-dimensional hybrid material used in the EV6’s cabin). The EV6 came away with the ‘Automobiles/Vehicles’ design win thanks to its ‘embodiment of inspiring mobility’. It is the first Kia to use the marque’s all-new advanced Electric-Global Modular Platform architecture, and spearheads the brand’s Opposites United design philosophy that fuses the emotional with the rational to both relax users and inspire movement and creativity. Winning in the ‘Shops/Showrooms’ category, the ‘EV6 Unplugged Ground’ brand space in Seongsu, Seoul was created to introduce people to the award-winning EV6 in fun and imaginative ways via immersive experience zones. The next-generation showroom also shares Kia’s message about new ways of living – encompassing recycling, sustainability, and future-focused mobility solutions. The EV6’s advanced infotainment system won an