VIDA, Powered by Hero, makes powerful impression with first global appearance at Hero World Challenge in Bahamas

VIDA, Powered by Hero, the emerging mobility brand of Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, is making its presence felt on the global stage. VIDA V1, the brand’s first electric vehicle (EV), made its global debut on Tuesday at the Hero World Challenge, an invitation only PGA TOUR tournament hosted by legendary golfer Tiger Woods at The Albany in the Bahamas. Dr. Pawan Munjal, Chairman and CEO, Hero MotoCorp, said, “VIDA is about a sustainable life and future, and the presence of VIDA V1 here at this tournament highlights our focus on sustainability.” Talking about VIDA V1 and Dr. Munjal’s commitment to sustainability, 15 times major winner Tiger Woods, who is also Hero MotoCorp’s Global Corporate Partner said, “Pawan has given all of India and much other places around the world, vehicles in which they can ride, that is fantastic. Now it's gone electric, gone green, just to help us; help the world get greener. It's neat to see what Pawan has done and what he's continuing to do.” VIDA – which opened its first ‘Experience Center’ in Bengaluru in India recently – will expand to select European, Asian and Latin American countries in the near future. The VIDA V1 comes with a best-in-class