Hero MotoCorp makes dreams come true with Freedom on Wheels

Chitra Zutshi, Deputy Manager at Hero MotoCorp has been paraplegic since birth. And, she has dreamt of owning and riding a Harley-Davidson motorcycle, against all odds, for at least as long. It was this dream that led Chitra to enter the “World’s Best Job” contest that Hero MotoCorp launched in October 2022, for a brand manager’s position in its Harley-Davidson Business Unit as the ultimate prize. Chitra’s never-say-die spirit ensured that she made it through to the final 13 contestants. Only three tasks stood between her and her goal, one of them being a motorcycle riding skills challenge. For understandable reasons, Chitra could not participate in that test, and although she did get to ride pillion, the experience of gripping a chrome-laden handlebar and controlling her own ride, was incomplete. The team at Hero MotoCorp were now faced with an irresistible challenge. In keeping with its Mission to “Create, Collaborate & Inspire”, the team at Hero MotoCorp then came up with the idea of doing everything possible to enable Chitra to realise her dream. Rajputana Customs helped the team to customize a Harley-Davidson Road King. The solution was to mount two auxiliary wheels at the rear to stabilize the ride, rendering it fit