Mahindra Bolero SUV breaks sales record: Surpasses 1 Lakh mark in FY 2023

Mahindra & Mahindra Ltd., pioneers of the SUV segment in India, announced today that its iconic Bolero SUV has crossed the 1 lakh mark in sales in FY 2023, marking a significant milestone. Since its introduction in 2000, the Bolero has sold over 1400000 units, a true testament to its unmatched value proposition, exceptional performance capability, and striking stance. These records showcase Bolero's flourishing popularity and demand in the market. With a rich heritage spanning over 20 years, the Mahindra Bolero has won the hearts of millions of customers all over India. The Bolero SUV has become an integral part of so many families in India, with its tough, versatile, and dependable nature making it the go-to choice for individuals and families alike, earning its place as a trusted companion in India's heartland. Mr. Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said, "With over 1.4 million sales in total, the Bolero has become more than just an SUV; it has become a household name in semi-urban and rural India. 1 lakh sales in FY 2023, a testament to the unwavering trust and loyalty of our cherished customers. The Bolero Neo launched in July 2021, has successfully extended the