Hyundai Motor India targets higher penetration in the hinterland of India

Hyundai Motor India Ltd. India’s first smart mobility solutions provider and largest exporter since its inception, recently kicked off digital float activity PAN-India at its rural outlets. The ‘Digital Float’ concept has been introduced keeping in mind the need of deeper and significant penetration across semi urban and rural belts. Hyundai's most loved hatchback "Grand i10 NIOS" will be transported directly to the doorstep of consumers who will have the advantage of experiencing the product at their convenience. Mr. Tarun Garg, Chief Operating Officer (COO), Hyundai Motor India Ltd. said, “At Hyundai Motor India, we believe that in a dynamic market like India, phygital experiences are the need of the hour so as to reach the last mile and also ensure maximum penetration across geographies. With the ‘Digital-Float’ activations, we aim to showcase Hyundai products to existing and potential buyers and extend our footprint in the hinterland. The 36 Digital Floats will cover almost 582 rural locations across 27 states over the next two months. This initiative will help HMIL reach out to potential customers effectively at the tehsil and taluka level. These digital floats will aid Hyundai Dealerships to provide a doorstep experience to our esteemed customers and generate enquiries for new