ASDC and FADA join hands with Google to lead industry’s Digital Transformation

Recognizing the need to prepare over 20,000 auto dealerships to engage with customers in the ongoing and post pandemic era, Automotive Skills Development Council (ASDC) and Federation of Automobile Dealers Associations (FADA) have joined hands with Google India to bridge the digital skill gap in the country’s auto dealerships and build their capacity in this critical growth driver. Industry experts believe that some customers may not wish to visit a dealership as many times as before prior to making a purchase decision, and hence, there is an urgent need for automotive retail to become virtual, lean, and flexible. Tailor-made by Google India under its “Grow with Google” initiative, the training program will be conducted via a series of webinars on Digital Marketing, Hyper Local Marketing, and Full Funnel Strategy on Google India’s YouTube channel. The focus of the program is on empowering dealer principals to adopt digital tools and platforms to engage with customers. In its second phase, the program also aims to train frontline sales and marketing executives via a series of vernacular executional videos. This will be followed by an online assessment and certification by Google India, ASDC and FADA. Commenting on the initiative, Nikhil Bansal, Head of Automotive, Google India, said “Over the years, the window