Audi India introduces one App for ‘All Things Audi’

Audi, the German luxury car manufacturer, today announced the next big step in its Digitalization journey with the roll-out of the enhanced ‘myAudi Connect’ App for Audi customers. In a first, the ‘myAudi Connect’ App will also cater to potential customers and Audi fans.  With exciting customer-centric features, this latest version of the App offers several additional functions including a login for Audi Club India members, payment options to enable in-app merchandise purchase, exclusive offers from Audi Concierge, offers on car-life products and online help and support – all of this within a secure framework and in compliance with data protection. These features are offered as standard for all Audi India customers. Potential customers and enthusiasts get access to features including Augmented Reality, placement of test drive requests, product brochures and service cost calculators amongst others.  Commenting on the announcement, Mr. Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we have endeavored to make our existing suite of digital tech more user-friendly and all-encompassing in functionality. Our ‘myAudi Connect’ App first introduced in 2019 was very well received by customers and it gives me great joy to say that the latest development will help us serve our tech savvy customer even better.