BMW Group India presents JOYTOWN Mumbai on 7-8 January 2023

BMW Group India presents India’s first-ever music and driving festival – JOYTOWN in Mumbai. The two-day immersive brand experience festival will enthral brand fans and enthusiasts and will be held at MMRDA Grounds, Bandra Kurla Complex on 7-8 January 2023. JOYTOWN brings together BMW, MINI and BMW Motorrad to offer one-of-a-kind experience that is a perfect mix of cars and bikes, music, entertainment and gastronomical delights. Witness jaw dropping stunts / drifts performed by experts on BMW cars and BMW Motorrad bikes. The all-new BMW 7 Series and first-ever fully electric BMW i7 will debut at the Mumbai edition of Joytown. BMW, MINI and BMW Motorrad product experiences will be showcased across three different zones. BMW zone will have the entire product range with dedicated display areas for BMW sedans, BMW X range, BMW i at the Electric Garden and BMW M cars at the M Town. The irresistible first-ever BMW XM showcase exudes what extreme performance and limitless luxury stands for. MINI BIG LOVE Zone unleashes style, inventiveness, and excitement. Explore the expressive design, premium quality and unmistakable driving fun of MINI along with a plethora of fun and engaging activities such as painting a MINI to flexing muscles at the rock-climbing zone. The fascination of motorbikes can be felt