BMW Group introduces Retail.Next experience in India

BMW Group has introduced the innovative Retail.Next concept for its dealership in India.  Retail.Next is a holistic and progressive approach focussed on customer-centricity, flexibility, sustainability, and best in class premium experience. The holistic approach is not only based on new design but also focussed on new processes, digital tools and roles. The foundation is based on a seamless phygital (physical and digital) engagement which puts customers and products at the centre stage. The retail experience reflects the iconic status of BMW in a renewed design and floorplan layout that creates an easy, warm and welcoming premium atmosphere at dealerships. Sales and Service has premium overall appearance including one entrance, one floor under one ceiling. The first Retail.Next dealership is now open in Agra. The Speed Motorwagen dealership is located at 607, Mauja Artoni, NH2, Agra,Uttar Pradesh, India.  Mr. Vikram Pawah, President, BMW Group India said, “At BMW we are always elevating the luxury experience for our customers. Each time they step into a BMW dealership, they step into a unique world with which they have an instant connection. It is modern, progressive and luxurious in the true sense. With Retail.Next Dealership concepts we have reimagined our customer-centric approach blending phygital