Hero Electric adds hybrid sales channels to cater to increased demand

Hero Electric, India’s largest Electric two-wheeler brand, announced the commencement of its hybrid sales channel to facilitate the booking of its scooters online and delivery through its showrooms across many cities. Hero had first tried its hybrid sales model during the Covid-19 times successfully but later withdrew due to capacity not being able to catch up to the showroom sales. The current upward booking trend indicates the sales numbers to swell up to 250000 plus units by the end of FY23 and Hero has now lined up ample capacity to cater to this. Mr. Sohinder Gill, CEO, Hero Electric, said, "We strongly believe in the face-to-face interaction of the customers with our well-trained network to touch, feel and ride the bikes before buying one, however, some of our prospective customers are now confident to buy our bikes online, knowing the brand and having heard from their references and acquaintances who have owned one. These customers like to buy online and take deliveries at their convenience. These customers can now walk into the designated showroom and pick up the one they ordered or can also use the services of home deliveries extended by many of our dealers. As a leading brand, we constantly