Hero MotoCorp introduces Category-First EV Ownership Package

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched the VIDA Advantage package for its VIDA V1 Pro electric scooter. A category-first proposition by VIDA, Powered by Hero, the emerging mobility brand of Hero MotoCorp, the VIDA Advantage package offers peace of mind to customers by making EV ownership hassle-free. The “VIDA Advantage” offers an enhanced ownership experience with benefits and services worth INR 27,000, valid over a 5-year period. This unique after-sales package will be available to customers at no cost till April 31, 2024. Commenting on the launch of VIDA Advantage, Dr. Swadesh Srivastava, Chief Business officer – Emerging Mobility Business Unit (EMBU), Hero MotoCorp, said, "We understand that transitioning to electric mobility is not just about buying a vehicle; it's about embracing a lifestyle. That’s why we have launched VIDA Advantage, which not only redefines electric vehicle ownership but also sets a new standard for customer-centricity in the industry. “The VIDA Advantage is a category-first comprehensive after-sales proposition with value-added benefits to ensure peace of mind in every aspect of customers' ownership experience, ranging from maintenance to charging. With VIDA Advantage, we envision a future where EV adoption is not just a choice, but a convenient and rewarding experience for all." VIDA Advantage offers a comprehensive package