Hero MotoCorp launches iconic motorcycle Passion+ in a refreshed avatar

In keeping with its product revitalization strategy of bringing stylish and tech-loaded products, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today introduced the new Passion+.  Adapting to the ever-evolving preferences of the customers, Passion+ is a perfect combination of style, comfort and convenience making it an ideal choice for daily commute. Building on the strong legacy of iconic brand Passion, the new motorcycle gets fresh touch to its youthful design while enhancing the utility and comfort factor for riders. The new Passion+ is available at Hero MotoCorp dealerships across the country at an attractive price of INR 76,301/- (Ex-Showroom, Delhi). Ranjivjit Singh, Chief Growth Officer (CGO), Hero MotoCorp, said, “The iconic brand Passion, which has defined the parameters of style, reliability and comfort in the motorcycle category, has truly undergone a transformation over the past decade. The overwhelming trust of our customers in the brand and their enduring affinity with Passion has encouraged us to introduce it in a refreshed avatar. With its stylish looks and exciting features for riders’ convenience, we are confident that the new Passion+ will grow its appeal among the customers and further strengthen our presence in the segment.” Styling The new Hero Passion+ embodies nostalgia, yet it