Honda Amaze crosses 4 Lakh cumulative sales milestone in India

Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, today announced that its popular family sedan Honda Amaze has cumulatively sold 4 lakh units since its first introduction in the country in 2013. The Amaze, now in its second-generation, is currently Honda’s largest selling model in India and enjoys a strong market position in its segment. The brand Amaze was conceptualized keeping in mind the ever-evolving needs and aspirations of Indian consumers. Speaking on the milestone, Mr. Rajesh Goel, Senior Vice President & Director, Marketing & Sales, Honda Cars India Ltd. said, “Honda Amaze has been an extremely successful model for HCIL and is a key pillar of our business. The 4 lakh cumulative milestone for Amaze has been possible because of the love of our customers and support of our dealer partners which has helped Amaze to become a popular brand across markets. It’s a contemporary sedan which not only matches but exceeds customer expectations and this milestone is a testimony that Amaze has struck the right chord with Indian customers. With 42% first time buyers opting for Amaze, we believe it’s a great choice as first car for customers which offers status of a much bigger sedan and great peace