Hyundai announces unique Customer Engagement Initiative – ‘Bluelink Championship’

Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and the largest exporter since inception today announced the launch of ‘Hyundai Bluelink Championship”. The Championship a first-of-its-kind initiative to encourage customers to inculcate best driving practices using ‘Bluelink’, its connected technology.  The month-long program will be launched on January 4, 2022 and registrations start from today i.e. December 23, 2021. Customers whose cars have Bluelink technology can participate & compete with others on basis of their driving behaviour. The winners of the Championship will be selected region-wise as per score and ranking. Top 3 winners from each region will be awarded attractive gift vouchers & rest of the participants will be awarded e-trophies.  Commenting on the Championship, Mr. S S Kim, MD & CEO, HMIL said, “Keeping Hyundai’s vision for future mobility at the heart, HMIL is always committed to create a brighter and better tomorrow for Humanity. At Hyundai, we are developing technologies – that are intelligent, advanced and future ready. Hyundai debuted the concept of connected technology in the Indian automotive industry in 2019 with the VENUE. Since then, Bluelink Technology has become the safest and smartest way for an individual to stay connected ‘on the go’. We will