Hyundai Motor shares vision for Self-Driving IONIQ 5-based Robotaxi through new global campaign

Hyundai Motor Company today launched a global manifesto campaign called ‘Innovation Begins, from Very Human Things’ to share its vision for self-driving robotaxis. Motional, the global leader in driverless technology, will work in partnership with ride-hailing services to deploy the Level 4 autonomous vehicles across major U.S. cities starting in 2023.  The all-electric IONIQ 5-based robotaxi (here after referred to as IONIQ 5 robotaxi), which was first unveiled at 2021 IAA Mobility to much acclaim, is an SAE Level 4 autonomous vehicle that can safely operate without a driver. To make the robotaxi a reality, Hyundai partnered with Motional, to equip the award-winning IONIQ 5 with an array of hardware and software to provide safe and secure driverless operation.  Hyundai’s vision for the technology and customer experience resonates with the assertion that the IONIQ 5 robotaxi is “a mobility solution with humanity inside — not just without a human driver.”  In line with Hyundai’s brand vision of ‘Progress for Humanity,’ the company’s aim for the robotaxi is to go fully autonomous while retaining a humanistic touch. This narrative is depicted through two videos of the recently launched campaign.  The two campaign videos emphasize the humanistic qualities of robotaxis, showing how they