JK Tyre Motorsport forays into Drifting with first-of-its kind competition in India

JK Tyre, pioneers in promoting motorsport in India, is all set to rev up the pulse rates of Indian motorsport fans yet again with the launch of the country’s first-ever drifting competition. The JK Tyre Drift Challenge will take place at the Buddh International Circuit (BIC) on October 16 and shake up the Indian motor-racing status quo, with the introduction of yet another emerging motorsport discipline which has gained global momentum. Drifting is a motorsport discipline that rewards skill, precision and car control over outright speed. It involves drivers sliding their cars and using oversteer to go sideways through a corner. The sight of the cars, balancing on a knife-edge, sliding around a corner, wheels smoking, is a spectacle to behold which has made Drifting extremely popular with fans, especially the younger generation. It is also the fastest-growing sub-disciplines of motorsport across the world. Mr. Sanjay Sharma, Head-Motorsport, JK Tyre, said, “The introduction of the JK Tyre Drift Challenge marks a significant moment in Indian motorsport history. Drifting has been happening in India in silos; however, with this competition with the help of FMSCI, we will formalize norms of drifting in India and try to match it on par with global standards soon. We