JLR to begin its fully-electric journey starting 2024

Jaguar Land Rover has announced that its entire line up will go fully electric from 2025. CEO Thierry Bollore made this announcement as part of JLR’s reimagine strategy, which is designed to create new benchmarks in environmental, societal and community impact for a luxury business. In a major announcement, Bollore said, “ We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.” The CEO said that at the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities. Over the next five years, Land Rover will welcome six pure electric variants through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024. By the middle of the decade, Jaguar, as part of the Reimagine strategy,  will have undergone a renaissance to emerge as a pure electric luxury brand with a new portfolio of designs and pioneering next-generation technologies.  Bollore reiterated that