JSW MG Motor India partners with Ecofy to boost faster adoption of EVs

JSW MG Motor India announced an MoU with Ecofy, a leading NBFC backed by Eversource Capital, committed to financing India’s green transition, along with its technology & leasing arm Autovert. This collaboration aims to unlock new financing options for JSW MG’s electric vehicles, making them more accessible to customers across India including semi urban and rural areas.  Over the next three years, the partnership with Ecofy will provide innovative financing and leasing solutions (powered by Autovert) for up to 10,000 JSW MG EVs. This will encompass attractive loan options and leasing arrangements across retail customers and B2B operators for the existing and forthcoming electric vehicles of JSW MG Motor India.  Recognizing the evolving needs of modern consumers, Ecofy and JSW MG Motor India along with Autovert have co-created innovative products and structures, including easy subscription plans. These innovative offerings are expected to drive rapid adoption of electric passenger vehicles by providing customers with unparalleled flexibility, convenience, and affordability. Speaking on the partnership, Rajashree Nambiar, Co-founder, MD & CEO of Ecofy said, "We are excited to partner with JSW MG Motor India, a visionary company that shares our commitment to sustainable mobility. By combining our expertise in finance and JSW MG's cutting-edge electric