Škoda Auto Volkswagen India plays a vital role in ethical sourcing of Indian coffee

In an innovative move towards sustainable development and community empowerment, Škoda Auto Volkswagen India (SAVWIPL) is supporting Škoda Auto a.s. “Curiosity Fuel’ initiative by connecting with Indian coffee planters. This unique project endorses the nation’s ‘Make-in-India’ initiative by enabling Indian coffee to reach European markets directly. Empowering family-owned coffee farms in Coorg (Karnataka, India):  India, the world's eighth-largest coffee producer with an export value of close to USD 1.25 billion, is known for its unique coffee flavours,. The annual coffee consumption at Škoda Auto Volkswagen India's headquarters in the Czech Republic amounts to approximately 25 tonnes. Recognizing India’s rich coffee heritage, the brand strategically chose to directly source the coffee and, in turn, support family-owned coffee farms in Coorg. The 'Curiosity Fuel' initiative is redefining the coffee supply chain by directly engaging with local farmers and eliminating multiple intermediaries. This approach not only ensures fair trade practices certified by the Rainforest Alliance but also promotes permaculture farming, emphasizing ecological and social responsibility. Focus on sustainability and circular economy principles: Škoda Auto a.s.  is using coffee bean husks as a tanning agent for leather seats in Škoda’s Kodiaq and Octavia models, leading the way in eco-friendly automotive manufacturing. This innovative use