Mahindra Announces Association with Four T20 League Teams as Official SUV Partner

Mahindra & Mahindra Ltd., pioneers of the SUV segment in India, has announced its association as the official SUV partner with four T20 league teams – Royal Challengers Bangalore, Delhi Capitals, Mumbai Indians, and Rajasthan Royals– and will be engaging in various on-ground and online activities during the upcoming season. Through this association, Mahindra aims to deepen engagement with its customers and strengthen the bond between the brand and the T20 league teams. Mahindra will be rolling out various engagement activities to connect with its customers during the 2023 season. These activities will include meet-and-greet sessions with their favourite players from the four teams, merchandise giveaways, and contests. The meet-and-greet sessions will be exclusively for the winners of the contests that Mahindra will run during the 2023 season. With this association, Mahindra will aim to boost test drives at its dealerships across the country. Mahindra is committed to providing a unique experience for its customers and fans by bringing the excitement of the T20 league to its showrooms. Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd., said, " We are thrilled to be associated with four marquee teams competing in the T20 league as the official SUV partner. This association