Mahindra launches all-new Thar at attractive prices

Mahindra & Mahindra Ltd, a part of the USD 19.4 billion Mahindra Group, today launched the All-New Thar, the most eagerly awaited, legendary SUV, on the very day that the Mahindra Group celebrates its 75th anniversary. In its all-new avatar the Thar will be available in two trims, namely AX & LX, with prices starting at â‚¹ 9.80 Lakh for AX series and â‚¹ 12.49 Lakh for LX series (Ex-showroom Price, All India).* Within the All-New Thar’s classic silhouette lies its contemporary styling, a quantum leap in terms of performance, everyday comfort & convenience, technology and safety. It will not only attract die-hard Thar enthusiasts, but also appeal to all those who have always dreamt of owning an iconic vehicle, with all the bells and whistles of a contemporary SUV.  Booking for the All-New Thar open from today, October 2, 2020 and customers will have the option to book it by either logging on to https://auto.mahindra.com/buy/book-online?mgc=THRN or contacting their nearest dealerships. The All-New Thar can be booked with an initial payment of ₹. 21,000 and customers will have a plethora of options to choose from in terms of a wide range variants, colours and customization options. Speaking at the launch of the All-New Thar, Dr. Pawan Goenka, MD & CEO, Mahindra &