Mahindra unveils five Electrifying SUVs under two brands based on the purpose-built INGLO platform

Mahindra & Mahindra, India’s leading SUV manufacturer, today unveiled its new state-of-the-art INGLO EV platform and five e-SUVs under two EV brands showcasing its vision for the future of electric mobility. Mahindra's vision is to lead the electric mobility revolution in India by bringing authentic electric SUVs with cutting-edge technology, through the three key strategic pillars of Brand, Design and Technology.  Brand:   Bringing alive the sport in electric SUVs, Mahindra unveiled two new brands, created specifically to house the company’s EV portfolio – Iconic brand XUV with the Twin Peak logo in Copper and the all-new electric-only brand called BE. The iconic brand XUV will host a range of products that builds upon the Mahindra legacy while embracing the future. With a sophisticated futuristic design, pulsating performance and dynamic innovation, it is targeted at customers who have the passion to live life beyond boundaries while making a difference.  The bold, evocative and exhilarating BE brand, with its audacious new design language will target customers who want to define their life’s journey their own way while making a difference: A brand that will let customers be who they want to be.  The manifestation of these two brands have been showcased via five e-SUVs: the XUV.e8,