Maruti Suzuki expands ‘Subscription’ services to Jaipur, Indore, Mangalore and Mysore

Maruti Suzuki India Limited (MSIL) today announced the expansion of ‘Subscription’ services to four new cities – Jaipur, Indore, Mangalore and Mysore. With this rollout, customers can now opt for Maruti Suzuki Subscribe services in 19 cities. MSIL has launched a marketplace model for Maruti Suzuki Subscribe that will serve as a unified platform to offer customised car subscription products through multiple partners at competitive rates. It offers added convenience and flexibility to modern-age car buyers under the umbrella slogan of ‘Your choice of car. Your choice of subscription provider.’ In its newest form, the Maruti Suzuki Subscribe platform will offer tailor-made products to its customers through three subscription partners namely Orix Auto Infrastructure Services Ltd. (Orix), ALD Automotive India (ALD Automotive), and Myles Automotive Technologies Pvt. Ltd. (Myles). It also provides the customers with an added option of choosing between white or black registration plates, thus offering further flexibility to the car ownership experience.  Mr. Shashank Srivastava, Senior Executive Director (Marketing and Sales) Maruti Suzuki India, said, “Car subscription is a new and upcoming concept for the Indian market. We are regularly upgrading our Subscribe programme with learnings and feedback from customers. The marketplace model will offer more power to customers to select from