Maruti Suzuki launches ‘Mobility Challenge’ for mature startups

Maruti Suzuki India Limited (MSIL) today announced the launch of the Mobility Challenge to explore new-age technologies and help growth-stage startups scale up their business. The all new unique programme was unveiled in partnership with Hyderabad-based innovation intermediary and business incubator T-Hub. Startups from Series A to unicorns from India and overseas are invited for this challenge and will be expected to showcase their cutting-edge technology solutions in the mobility space. Through Mobility Challenge, MSIL is eager to partner with startups, including established players that have a ready product/solution with an existing customer base. Disruptive solutions, coupled with the capability to scale up fast, would play a vital role in the Mobility Challenge. Earlier in January 2019, MSIL had launched their unique MAIL (Mobility & Automobile Innovation Lab) programme in partnership with GHV Accelerator to accelerate the growth of the budding startups. While MAIL is an existing initiative, Mobility Challenge is another all new programme targeted exclusively at mature or growth-stage startups. Both the programmes will continue at a defined periodicity and strengthen the common purpose of driving innovations for business efficiencies.     Announcing the launch of the Mobility Challenge, Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited, said, “At Maruti Suzuki, we