Maserati and Barbie join forces for unprecedented collaboration

Italian luxury icon Maserati is thrilled to unveil an unprecedented collaboration with Mattel, Inc.’s (NASDAQ: MAT) Barbie®, driven by the mutual desire to break boundaries and showcase the unique flair of both brands. Both immediately recognisable by their extraordinary personality and signature style, Maserati and Barbie unleashed their creativity in a masterpiece of timeless design and bold character, inspired by the Barbiecore phenomenon. The fruit of this unconventional collaboration is expressed through an ultra-limited edition Maserati Grecale, the Italian House’s newest SUV, designed to turn everyday driving experiences into something outstanding, and selected by Barbie to match her multi-faceted lifestyle ranging from a business meeting to a glamourous event. The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally: one unveiled last night as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s holiday launch soirée in Los Angeles. For this U.S. exclusive, bespoke edition a part of the sales price will benefit the Barbie Dream Gap Project* – the Barbie brand’s ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced