Mercedes-Benz India launches ‘Merc from Home’ campaign

India’s largest luxury carmaker Mercedes-Benz further developed its online sales platform and announced today a host of new customer initiatives under the campaign ‘Merc from Home’. This campaign aims for a holistic and transparent customer journey offering a hassle free and transparent process to buy a Mercedes from the comfort of the customers’ homes. The focus of ‘Merc from Home’ will be on the ease of purchase a vehicle using digital tools to facilitate the entire process including online payment of products and services. The online interface will be backed by robust backend operations that includes preparation of cars to the documentation process, which will be done with utmost care and in the most transparent manner. All outlets of Mercedes-Benz across India will be connected to the e-commerce portal to support the customers through their online shopping experience. Mr. Martin Schwenk, MD & CEO, Mercedes-Benz India, said, “Digital platforms have become an important channel to stay connected with our customers. Towards this we are launching our ‘Merc from Home’ campaign that aims at providing a holistic, hassle-free and highly personalized car buying experience on our online sales platform. ‘Merc from Home’ also features new initiatives like ‘Mercedes-Benz Consultation Studio’, a virtual consultation mode that