Mercedes-Benz India to make ‘AMG in India’


‘Made in India AMG’ will help cement the No.1 position in performance segment

20/10/2020

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India’s largest luxury car maker Mercedes-Benz today further deepened its commitment to the Indian customers, by commencing the localization of a Mercedes- AMG model in India. AMG is Mercedes-Benz’s performance sub-brand having a wide portfolio of performance limousines, performance SUVs, SUV Coupés, and sports car in its wide portfolio in India. The AMG brand has a dedicated retail presence through the AMG Performance Centres located across Indian metros. The AMG performance brand has a leading market share in the performance market in India. The first Mercedes-AMG product to roll-out of the assembly line from Mercedes-Benz India will be the AMG GLC 43 4MATIC Coupé. The ‘made in India’ AMG GLC 43 4MATIC Coupé will become an exciting addition to the fascinating world of AMG Driving Performance in India. Commenting on this strategic announcement, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India stated, “The AMG brand over the years has become synonymous with performance motoring in India and remains highly aspirational. The decision to locally produce AMG in India underlines Mercedes-Benz’s clear roadmap for the Indian market and our long-term commitment to our Indian customers. We want AMG to be more accessible to the potential customers and play a bigger role in our overall portfolio we offer in India. This decision is an important milestone towards strengthening

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