Mercedes-Benz leads Indian luxury car market for sixth year in a row, readies 15 new products for launch in 2021

India’s largest luxury car brand Mercedes-Benz continued its leadership position in the Indian luxury car segment for the sixth year in a row. In an unprecedented year affected by the pandemic that witnessed unfavourable market conditions including a temporary shutdown of business, Mercedes-Benz India handed over 7893 new cars to the customers in the January-December 2020 period. The brand with the Three Pointed Star made a strong comeback in sales after the initial set back in Q2 (563 units), and registered a growth of 40% in Q4 (2886 units) compared to the preceding quarter (Q3: 2058 units). The Q4 sales performance continued the sales recovery witnessed since Q3 2020, buoyed by availability of new products, strong festive season and an overall positive customer sentiment, influenced by the gradual unlocking of the markets and stabilization of businesses. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “2020 remained an unprecedented year for the industry and we are glad to make a strong sales recovery for us and our dealers. We are particularly satisfied with the strong Q4 performance registering a 40% growth over Q3, and continuing the sales momentum from the preceding quarters. Despite facing prolonged market headwinds, Mercedes-Benz pursued its product strategy, introduced 10 new products that received overwhelming customer response. Mercedes-Benz accomplished significant milestones