MG’s Metaverse platform ‘MGverse’ goes live with Auto Expo 2023’s digital twin

Committed to consistent innovation for new-age buyers, MG Motor India today announced that its MGverse, future-ready Metaverse Platform, was now live. From today, anyone can experience the magic of the MG Pavilion at the Auto Expo 2023 with friends and family from anywhere. MG has teamed up with Metadome to offer an enriching digital experience for remote visitors. MGverse sets a new standard for accessibility and inclusivity and expands the brands vision of ‘Enabling Exciting Experiences Every time’ into the virtual world of Metaverse. This 3D, virtual reality-based immersive can be experienced at https://mgverse.metadome.ai/metadome-metaverse- web/links/main/3348/index.html and goes live on Jan 11, 2023, the opening day of the Auto Expo. The MGverse has been launched with an integrated ‘Explore & Creator’s center, a virtual experience zone with extended customer experience touchpoints, the MG Arena including an Avatar Shop, as well as other options, which enable customers and visitors to personalize, accessorize, build, and even buy their favourite MG vehicle in the Metaverse itself. Commenting on the occasion of the MGverse going live, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “With the automotive buying journey moving online and new-age customers demanding digital products and brand experiences more than ever, MGverse, the first of its kind is creating a new era of immersive customer experiences. It