Nissan India Turnaround is a case study in IIM Ahmedabad (IIMA) on success of Nissan Magnite

Nissan launched the game changing Big, Bold, Beautiful Nissan Magnite in India, three years ago in December 2020 during the challenging times of Covid-19 pandemic, making a turnaround for Nissan India. Nissan Magnite, with its innovative value proposition, became an instant customer favourite with 32,800 customer bookings in the first month of launch. It broke boundaries by attracting customers from the SUV, sedan, and hatchback segments and won multiple awards from auto journalists and media farternity. The phenomenal success story of the launch and the strategy behind it is now highlighted in a case study documented by the Indian Institute of Management Ahmedabad (IIMA).  The case study, titled ‘Launching the Magnite in Times of the Pandemic: Nissan’s Resurgence in India,’ was developed by Professor Amit Karna, Professor of Strategy at IIMA and his Research Associate Bushra Kureshi. It covers the entire journey of Nissan India from planning to execution, highlighting the key challenges and opportunities, innovations to overcome the obstacles faced during the pandemic on the launch of Nissan Magnite. It also outlines how Nissan India leveraged its innovative Nissan NEXT strategy to turnaround its position on the reseurgence in the highly competitive Indian auto market.  Rakesh Srivastava, Managing Director