Nissan innovates with – ‘NISSAN ONE’ to transform customer experience

Nissan Motor India Pvt. Ltd. (NMIPL) has launched the Nissan web platform called ’NISSAN ONE‘ as part of its 2024 customer-centric initiatives, celebrating the 100,000 Magnite Customers. NISSAN ONE, an innovative single sign-on web platform allows customers to seamlessly access a wide variety of service requests throughout the entire customer journey – from initial inquiry, test drive booking, car selection, and booking, to service.  This pioneering and first of its kind platform has been introduced, marking a significant leap in the Indian automotive industry, as NISSAN ONE brings together various customer touchpoints into a single, user-friendly, and easy-to-navigate experience that has been designed keeping in mind customer needs. This is part of the continuing transformation and business acceleration plan undertaken by Nissan for India which recently saw new Magnite variant introductions, network expansion and leadership appointments.  Mohan Wilson, Director – Marketing, Product & Customer Experience at Nissan Motor India said: "On the celebration of 100,000 Magnite stories of our customers this month, we are proud to introduce NISSAN ONE, a platform that seeks to transform the way customers experience our brand. This robust, innovative platform is a reflection of Nissan’s ‘Customer First’ philosophy. It offers information, customizations to cater to specific needs