Renault India strengthens its rural presence with its customer-centric initiatives

With an innovative and comprehensive customer-centric efforts, Renault, the leading European brand in the country, has made significant inroads in the rural markets. The rural journey for Renault started in 2019, with the identification of new low-cost formats for showrooms, followed by the expansion of network infrastructure under the ‘Project Vistaar’. Under the ‘Project Vistaar’, Renault through its network, recruited, trained, and deployed close to 500 specialised sales consultants called Resident Dealer Sales Executives (RDSE). These RDSEs ensured a better connect with the customers, enhancing Renault’s reach within the country and creating a strong network in the rural markets. With an aim to make further inroads into the rural market, Renault adopted a customer centric approach with extensive target audience engagement through Grameen Mahotsavs. Organised in 200+ villages so far, these Mahotsavs garnered great response from the customers. To keep the momentum high, Renault adopted a digital format during the last few challenging years, creating the first of its kinds ‘Digital Grameen Mohatsav’. Moving closer to the customers in rural areas, Renault became the first passenger car OEM to join hands with the CSC Grameen e-store, in early 2021, ensuring easy access to Renault’s products and services. CSC, as a network of local stores run by a massive network of 4 lakh+ Village Level